The team behind SFR have been in the business of designing and making high quality skates for over 25 years.
SFR was established in 2005, encompassing some iconic skates such as the original Rio Roller and high quality components including the renowned Slicks wheels.
At SFR we are dedicated to providing high quality skates and accessories at unrivalled value. Whether you are looking for a great first time skate for your child or something to get yourself out there keeping fit , SFR have a skate for you.
From quads and inlines to some of the coolest ice skates around, our goal is to get the whole family active together in a fun way which has little impact on the environment or your pockets! SFR has something for everyone.